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a citizens guide to understanding corporate media propaganda techniques

By George Orwell
01.09.2010
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Editors Note: A few decades ago, there were thousands of independent media outlets in the US. Today in America, six multi-national global media mega corporations run by six individuals control 96% of the content Americans see on TV and watch at the movies; read in books, magazines and newspapers, and hear on the radio.

  • Time Warner
  • VIACOM
  • CBS
  • Walt Disney
  • News Corp
  • General Electric

Click this link below to see the details of who owns what.

Media Ownership Chart: The Big Six

These 6 corporations own the major entertainment theme parks, movie studios, television and radio broadcast networks, cable and satellite channels, video news, magazines, book publishers, sports entertainment, integrated telecommunications and the communications satellites themselves, wireless phones, video games software, electronic media, internet, record labels and the music industry, and more.

Everything you believe, more or less, is delivered to you by a monolithic six individuals running these corporations. They play golf together. They plot and scheme together. They are members of the same clubs and organizations.  These cretins see the people, the citizens… as donkeys or muppets who will believe anything. These demi gods decide in advance what the donkeys should believe and what attitudes they should have about everything.

Media Consolidation: The Illusion of Choice
Posted on November 22, 2011

by Jason (Frugal Dad)

Media Consolidation Infographic
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“Our job is to give people not what they want, but what we decide they ought to have.”- Richard Salent, Former President CBS News. 12,700,000 Google References

News is what someone wants to suppress. Everything else is advertising” – former NBC news President Rubin Frank 147,000 Google References

For better or worse, my company is a reflection of my character, my thinking, my values” – Rupert Murdoch 297,000,000 Google References

We are here to serve advertisers. That is our raison d’etre”  – CBS C.E.O. Michael Jordan  308,000 Google References

We have no obligation to make history. We have no obligation to make art. We have no obligation to make a statement. To make money is our only objective” – Michael Eisner, CEO, The Walt Disney Co 364,000 Google References

We are going to impose our agenda on the coverage by dealing with issues and subjects that we choose to deal with.” – Richard M. Cohen, Senior Producer of CBS political news. 1,360 Google references

We live in a dirty and dangerous world. There are some things the general public does not need to know and shouldn’t. I believe democracy flourishes when the government can take legitimate steps to keep its secrets, and when the press can decide whether to print what it knows.” – Katherine Meyer Graham, Washington Post publisher 41,500 Google References

“People shouldn’t expect the mass media to do investigative stories. That job belongs to the ‘fringe’ media.” – Ted Koppel – (American broadcast journalist, best known as the anchor for Nightline) 2770 Google References

“The Central Intelligence Agency owns everyone of any  significance  in the major  media.”–William Colby, former CIA Director, quoted by Dave Mcgowan, Derailing Democracy 167,000 Google References

“I know the secret of making the average American believe anything I want him to. Just let me control television. Americans are wired into their television sets. Over the last 30 years, they have come to look at their television sets and the images on the screen as reality. You put something on television and it becomes reality. If the world outside the television set contradicts the images, people start changing the world to make it more like the images and sounds of their television. Because its influence is so great, so pervasive, it has become part of our lives. You lose your sense of what is being done to you, but your mind is being shaped and molded.” – Hal Becker, Futures Group think-tank veteran – 709,000 Google References

Following this brief introduction is an attempt to enumerate powerful propaganda techniques being used on the American public and the world population by the corporate or so called “mainstream” (MSM) or mass media.

Having familiarized yourself with these techniques, you will be able to spot them as they are being deployed against you. The best way to counter propaganda is to understand the techniques and how they are used.

Note: This guide is being routinely updated and improved to incorporate reader feedback. We would like to thank George Orwell for numerous contributions. We would also like to thank people inside the corporate media for contributions.

framing [or re-framing] the debate

Debate a legitimate issue, and ostensibly have both sides represented, but instead on the continuum of opinion, have one from the middle and one from an extreme view and thus contain the debate to meet your ideological framing and goals. Alternatively, have a strong debater for one side, and a weak debater for the point of view you would like to suppress.

Framing (social sciences)
From Wikipedia, the free encyclopedia
A frame in social theory consists of a schema of interpretation — that is, a collection of anecdotes and stereotypes—that individuals rely on to understand and respond to events. In simpler terms, a person has, through their lifetime, built a series of mental emotional filters. They use these filters to make sense of the world. The choices they then make are influenced by their frame or emotional filters.
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Alternatively, the power of the media can re frame the entire context of a debate if desired.

ex:  a nuclear accident has occurred.

Instead of debating the effects of radiation release, float the idea using one of your “experts” or shills that radiation is good for you. Thus re frame the debate to whether or not radiation is good for you instead of how much it will take to cause cancer and disease.

ex:  re frame a debate about torture by instead of debating the legality or morality of torture, debate the effectiveness of torture techniques.

programming the viewers attitudes

This has become a very widely used propaganda technique.  Cover a story, complete with your ideological spin, and then follow up with interviews of  “ordinary people” who support your point of view but frame it as the popular point of view or the only point of view. If you have to do 1000 interviews to pick 2, the viewer never knows. The viewer walks away with a powerful form of sub conscious attitude programming as they hear the propaganda point regurgitated by someone “just like them”. This same technique can be used on letters to the editor, emails to TV news hosts, or wherever else cherry picking of public opinion can be conducted without tipping off the viewer, reader or listener. This powerful technique which is basically fraud, if deployed for long enough with consistent messages, can change an entire culture over time.

distraction

Instead of covering stories that matter, cover irrelevant, trivial stories about entertainers or celebrities and blow them up into grand productions so you don’t have to discuss anything that really matters, or when something happens that you don’t want to discuss but ordinarily would be forced by popular opinion to discuss, generate a distraction of your own sensational making which you discuss instead. By using the volume and coordination technique, the media monopolists can entirely obfuscate or bury important stories and issues of their choosing.

group think

TV programs often revolve around groups of people delivering the content or opinion because people programmed not to be able to think for themselves instinctively believe groups promoting a certain opinion more than one individual. They all nod their heads in agreement with whatever propaganda is to be pushed on you, and the idea is that you also will nod your head like a brain dead zombie.

This can all be punctuated by “experts”. The group of “experts” will collectively come to the “correct” conclusions for you so you don’t have to think for yourself, even if you still can.

guided Interpretation for the reader or viewer

In this technique, a journalist or anchorman will tell you what someone else said.

In some cases, quotes will be taken out of context, but in many cases an entirely concocted version of what was said will be passed off as the truth to an unsuspecting reader, listener or viewer.

What was actually said will not be referenced, because if the viewer or reader has access to what the actual content was, it exposes the fraud. That being the case, this technique is dangerous, because if the reader or viewer does have access to the source, the propaganda becomes apparent leaving distrust.

fluff and ice cream cones

Everyone loves an ice cream cone. Run feel good stories about puppies and teddy bears. Regardless of what really happens or the actual state of affairs, convey the message that all is good, America is great, and things are the same as they always have been. If cities decay, just don’t shoot wide shots of those cities any more.  Always project a disneylandish, cartoonish, surreal version of reality.

Leverage what people like and what people are compassionate towards to build  trust and leave the viewer feeling happy and complacent. Most importantly, establish trust and goodwill in your enterprise. Do everything necessary to give it the appearance of legitimacy no matter how fraudulent it is.  Always.

artificial reality

By framing the entire programming of the network, and by subtle editorializing over news stories, you can create an artificial reality, posing as the truth.

As a media mogul, you drive the programming and choose what to cover and how to cover it through your upper management, programming and editor selections. As a viewer, is is critically important to remember that every word read comes from a teleprompter, and the people who write, edit and select the copy are the ones actually delivering the content. The people who actually read the news to you are in that position because they are experts at reading propaganda and sounding convincing while doing it.

“For better or worse, my company is a reflection of my character, my thinking, my values” – Rupert Murdoch

good looking, likable, trusted newscaster:

“here is a story about someone who did the right thing”.

According to whom? The programming director?

Ex:  xyz is a desired reality or propaganda point….

good looking, likable, trusted newscaster says on the most widely watched news channel in America:

“I believe xyz and I think the majority of Americans are right there with me”.

Not.  This is pure propaganda in it’s most overt form.

“Never again will you be capable of ordinary human feeling. Everything will be dead inside you. Never again will you be capable of love, or friendship, or joy of living, or laughter, or curiosity, or courage, or integrity. You will be hollow. We shall squeeze you empty and then we shall fill you with ourselves. – George Orwell

direct programming

In this method, a story is covered with the specific intent of a viewer walking away holding a desired point of view. The actual coverage of the story as compared to the truth could range from slightly true to entirely untrue. The story is merely a tool to achieve an end result.

special interest ads posing as news stories

In this technique, a special interest advertisement will be crafted as if it is a news story and presented as such. Only the astute viewer will be able to spot the fraud.

Video news release
From Wikipedia, the free encyclopedia
A video news release (VNR) is a video segment created by a PR firm, advertising agency, marketing firm, corporation, or government agency and provided to television news stations for the purpose of informing, shaping public opinion, or to promote and publicize individuals, commercial products and services, or other interests. In this way, VNRs are video versions of press releases.
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the big lie technique

Tell a lie so large that no one will question the authenticity because of the size of the lie. This is a time tested, proven propaganda technique and used by the most infamous of  media controllers and propagandists.

Big Lie
From Wikipedia, the free encyclopedia
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omission

This is a simple, straightforward and effective technique. For news that doesn’t fit your agenda, or news that might cause your advertisers or special interest supporters to withhold support, for news that might not fit with the overall story line and talking points…just don’t cover the story. Alternatively, if a high profile person carries an opinion or message you would like to suppress, don’t ever invite that person as a guest. Since you and your peers didn’t cover it, it didn’t happen.

This very powerful tool combined with the volume and coordination technique gives a media mogul the ability to decide for everyone else what is and what is not important. Omission is often combined with the distraction technique.

volume and coordination

This is the opposite of omission. The goal of this technique is to create broad awareness of a propaganda point through a media deluge. This is often punctuated by many or all of the big six joining in unison to promote or hype the same propaganda point, idea or story. In this way, even a small or trivial item can be boosted to the forefront of collective consciousness. If desired, through TV, Magazines, movies and sitcoms, any point can be focused in the forefront of the mind of the population. This technique can be used effectively for short term or more importantly for long term results. As with many techniques in this guide, this technique becomes more effective the more consolidated the media becomes.

humanization and de humanization or personalization and de personalization

If you show dead bodies it generates a reaction. If you humanize a story, you generate sympathy for the victim. Alternatively if you avoid humanization or dehumanize atrocities or awful acts, you can avoid public sympathy being created. This technique is often used to report on war and decide on behalf of the viewer or reader who are the “good guys” and who are the “bad guys”. It doesn’t have to be used in wartime however. Propaganda pieces can be run to humanize bad guys or dehumanize good guys. This technique can and often does go so far as to frame a villain(s) as a victim(s) or vice versa. This is a very powerful technique which has been used with great effectiveness. Friends of the media are good. Enemies are bad.This technique alone can accomplish that goal when used by a skilled group of propagandists.

friendly fire

Repeatedly have as guests, people who strongly support your causes, or alternatively have weak debaters appear to represent causes you don’t support. A weak debater combined with a hostile interview can decimate a legitimate topic of debate or point of view.

historical revision

Omit unflattering feedback and generate your own positive feedback. Dead people and historical events are a prime target for historical revision in news, movies, mini series, or any other venue where a fictionalized account of the past or a past personality can be configured as truth by the network, studio or publication.

“Who controls the past controls the future. Who controls the present controls the past.” - George Orwell

winning the viewer

Attempt to foster goodwill and viewer loyalty by covering fluff stories using likable or attractive people and personalities in a way that ordinary viewers or readers can identify with. In this way, people are more likely to swallow the dope. This extends to using disaster and tragedy for shameless self promotion, ratings boosts, and leveraging of the media empire. Ideally, the consumers of your propaganda will love you as you program them.

“The ideal set up by the Party was something huge, terrible, and glittering—a world of steel and concrete, of monstrous machines and terrifying weapons—a nation of warriors and fanatics, marching forward in perfect unity, all thinking the same thoughts and shouting the same slogans, perpetually working, fighting, triumphing, persecuting—three hundred million people all with the same face.- George Orwell

emphasis and repetition

Cover stories which match your agenda over and over and over……and over. People will remember repetition and will come to believe anything if it is repeated often enough.

shills

Invite often, people with so called “credentials”, who pose as “experts”, “professors” or other lofty titles who support the network point of view as if it is the truth. Often, these so called experts will have a financial or career interest, or some other political or ideological affiliation regarding their point of view that is not disclosed. The Wikipedia entry below concentrates on “selling goods or services”. It is imperative to note that the “goods and services” could include a point of  view, or an ideology, or a political, social or religious position.

Shill
From Wikipedia, the free encyclopedia

A shill is person who is paid to help another person or organization to sell goods or services.
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gatekeepers

Employ “trusted” personalities who pretend to be on the side of exposing media or government corruption and who represents the common citizen but who is in fact, dealing sophisticated propaganda.

Gatekeeper
From Wikipedia, the free encyclopedia
A gatekeeper is defined as someone who controls access to something. It also refers to individuals who decide whether a given message will be distributed by a mass medium.
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repeating a lie

George Orwell along with many infamous propagandists have said that if you repeat a lie frequently enough, people will take it to be true.

telling the truth

If the media selectively tells the truth on points where an ideological agenda or sponsorship is not at risk, that opportunity can be used to tell the truth and gain viewer confidence. It is critically important to occasionally tell the truth in order to maintain credibility or legitimacy.

fogging an issue

Sometimes special interest groups or sponsors will have an interest in making sure that as few people pay attention to an issue as possible, or alternatively that an issue is of little importance. A good propagandist can write a long, nonsensical article or offer a confusing video segment for the purpose of confusing the viewer or reader and obscuring any real issues through confusion or lack of interest. This technique can be used when the story is too big for the distraction or omission techniques.

vilification and character assassination

This is an important tool that is often used to keep politicians in line by fear and intimidation of what they know has already happened to people with the “wrong” opinion. People or personalities whose opinion or positions are to be suppressed are subtly (or not so subtly) vilified and sabotaged, usually by over blowing a trivial issue relating to something people are sympathetic to. Vilification is most effective when used subtly and over a long period of time, so the audience or readership becomes slowly programmed as to who is “good” and who is “bad”.  A broad array of techniques can be used ranging from hiring investigators to “dig up dirt”, then using the volume and coordination technique. The “He Said, She Said” technique is also employed for character assassination.  Using this method, the author or newscaster can cast the backlash to someone else and say something they know isn’t true, or isn’t fair, but they want to say it anyway. As a media moguel, your enemies become the people’s enemies and your friends become the people’s friends.  You can eject a politician or shame a public personality. This is an extremely effective and important arena. See also “character assassination via the question mark” under “cooking the headlines”.

keep only team players

If a newscaster, commentator or journalist or editor has the wrong opinion, fire them and replace them with someone who has the correct opinion. The looming threat of un-personing acts as a powerful compliance tool for field reporters and editors. During the past several years in America, there have been a lot of high profile corporate reporters, anchormen and anchorwomen who have been un personed within 24 hours of uttering the “wrong” opinion. Media moguel pimps hastily un person rogue reporters because it has a chilling effect on the remainder of their stable of whores.

embedded editorial views in news stories

In Journalism, the editorial page is where opinion is supposed to be expressed, but editorial views can be subtly introduced into “news” to program the viewer or reader.

As a media consumer, look for opinions which are stated as if they are fact. Facts can be substantiated, opinions cannot.

Also, be on the lookout for subtle inaccuracies,  or  a dismissive tone. Alternatively, editorial views can be injected into news by subtly misstating a topic, often a serious one, and pretending any objecting or concerned view of the treatment of the topic is silly, unrealistic, or just not necessary. This can become related to deciding who is sane on behalf of the viewer or reader.  The more subtly these opinions and distortions can be substituted for facts, the more powerful the propaganda tool of editorialized news. This technique can be punctuated or made more potent by keeping in line with your friends in Government who echo the same views as truth.

The largest and supposedly most respected media outlets in America today routinely sell editorial views as news. Corporate media journalism in America has morphed from informing the public, into something entirely sinister. In spite of this, most Americans remain in the dark as to the fraud and advanced PR techniques being hoisted upon them.

lies as truth

Run  a story or headline that you know isn’t true to support your point of view. In a subtler form, mis translate or misquote to suit. Alternatively, publish or sponsor polls intended to give a desired result.

From where Winston stood it was just possible to read, picked out on its white face in elegant lettering, the three slogans of the Party:”

  • WAR IS PEACE
  • FREEDOM IS SLAVERY
  • IGNORANCE IS STRENGTH

deciding who is sane on behalf of the viewer or reader

Portray points of view you would like to suppress as extreme, crazy, dangerous or not legitimate. If necessary, call in one or more of your “experts” for emphasis.

This effect can be multiplied by ensuring that members of the audience, even though they may have all collectively come to the same opinion,  if it is not the desired opinion, you ensure that each viewer believes they are crazy and alone in holding that point of view.  This is a potent technique used to form “mainstream” opinion.

Furthermore, as one of the six media owners, you can leverage the “correct mainstream opinion” by “behavior placement” in your sit coms, magazine articles, and on the radio. In behavior placement, one out of your stable of celebrity actors holds certain behaviors, ideas or attitudes that are either condoned or maligned by the rest of the cast. This could be an attitude, an opinion they hold regarding anything, a product they use,  ideas about religion or anything else.

Americans have become enamored with celebrities from decades of Hollywood propaganda. We have been conditioned to want to be like them. Celebrity behavior placement is a very, very powerful tool in the media owners arsenal.

advertising as news

Run goodwill stories about advertisers, or for that matter about your parent company, as if you are covering news or human interest stories. Effectively as a media mogul you can have free stealth advertising throughout your enterprise. If you own a theme park, have your news division do a “story’ about how great the theme park is. Punctuate that by cherry picking interviews and broadcasting them in the segment so viewers can hear it from others who are “just like themselves”.

the hostile or friendly interview

Interview people whose views you support in a friendly manner. Interview people whose views you would like to suppress in a hostile manner. This technique is most effective when kept low key.A variation of this techinique is to invite a guest for an “interview”, then have an aggressive personality talk over them the whole time and repeat as truth things they never said or things they said out of context.

A more advanced variation of this propaganda technique is to invite someone and label them as an “expert” or “professor” or any favorable handle for a “friendly” interview who does not well represent a cause or issue. The important distinction here is that the viewer sees a friendly interview and yet walks away unimpressed by the point of view.

humor as a propaganda tool

Feature comedians who support your point of view, ideological or religious agenda.  As a media moguel, it’s easy to get the muppets to laugh as you deride and attack your enemies with so called humor from your stable of “comedians”.  Use this “humor” for character assassination, vilification or to punctuate your propaganda regarding who is sane and who isn’t. If you tightly control your stable of prime time comedians,  people will only laugh at what you want them to laugh at. If a comedian in your A list isn’t with the program, then they disappear forever into obscurity.

unflattering (or flattering) handles

Corral an entire group of people into a pigeon hole, by crafting handles that carry positive or negative connotations.

Examples:

He is a “conspiracy theorist” (negative connotation) used to tar anyone who contradicts or attempts to expose the propaganda of the party line.

He is a “goldbug” (negative connotation) used to subliminally encourage the idea that someone favorable to owning gold is a kook or single minded extremist.

A “truther” – negative connotation label applied to any person who questions the government version of 911.

A “right wing (left wing) extremist” – to portray a given point of view as extreme, whether it is or not.

use the power of words to emphasize or de emphasize acts or information

The crowd was “peppered” with hellfire missiles.

trusted anchorman – “They criticize us for using enhanced interrogation techniques like waterboarding”*. MSNBC 2/22/2010

*Please note that waterboarding is currently defined in international law not as an “enhanced interrogation technique” but as torture. The United States put to death Japanese commanders accused of waterboarding. The public is not ok with torture, so you just re define it as an “enhanced interrogation technique”, and it’s fine.

collateral damage – when innocent people are killed in wartime, a suitable, soft term is needed. If an army accidentally inflicts collateral damage, even if that means killing scores, hundreds or thousands of innocent people, a simple two word term called “collateral damage” makes it ok.

divide and conquer

Create simple minded divisions between groups of people to keep them distracted and arguing among themselves over mostly trivial issues. Use black and white, good and evil, and particularly the faux left and right divide. Leave no room in the middle for discussion as if all opinions and issues are binary. When events happen, don’t ever discuss actual causes. As a media owner, you have your employees discuss the event, and make up the cause in your programming department.

using anonymous sources

Generate “news” using anonymous sources. This technique could range from mis quoting, to outright fabrication and lying. ie. an anonymous source that is entirely fiction and created to generate a certain reaction or artificial reality. Anonymous sources are used heavily in the US media to lay the propaganda groundwork and to manufacture the popular consent for wars of conquest and aggression.

using guided imagery

This is an advanced technique which is now pervasive in all PR, advertising and corporate programming as well as central banking.  The idea is a takeoff on the idea popularized by George Soros which is that “markets influence events they anticipate“. By the same token, there is an assumption that if the people are told something as if it is true, then it will in fact become true. You could call this molding public opinion. An example of this would be saying as if it is fact, “70 percent of the country is in favor of xyz”. The idea is that this repeated, will have the effect of causing the public opinion to actually be that. Another would be “we have green shoots” or “the country is out of the recession”, with the idea being that if you state this as fact, then people will have more confidence and spend and it will become true.

using music, lighting and effects

Music and lighting effects can be powerful promoters of feelings and emotion. Both are heavily employed, and deployed against the public. For example, when promoting the party line, be sure to have the music set to create all the right feelings and emotions. Wave the flag. Set your color scheme to red, white and blue. Create emphasis by dramatic lighting or by talking loud and fast of soft and somber.

The privilege of being a media mogul means having your personal points of view represented and delivered by people who are “just like” the audience to be programmed.

fabricated evidence

This technique is practiced by promoting as self sourced or repeating “evidence” that could range from non existent to fabricated. This could include doctored photographs to include, exclude or exaggerate information, audio recordings and video productions, as well as dossiers or written documents. Any or all of which promoted as “the truth” and may in fact have only some basis in truth or be entirely fabricated. It could in fact have been an entirely paid for promotion.

the pre emptive strike

A journalist, anchor or interviewer will attacks at the very outset of the article or segment with the “acceptable” view of the topic, prior to the topic. This is a brute force technique and is easy to spot. It usually involves some sort of angry tirade.

leveraging the media empire

The media empire can be used by the parent company for advertising, propaganda and goodwill. This is a very broad arena where subtle or overt techniques can be used.

As a multi national media mega corporation, you can use your music empire to promote your viewpoint or more importantly, eliminate alternative points of view. If the musicians on your record label step out of line, quietly retire them. Sign acts that for whatever reason, you personally like their message.

You can advertise for your theme park in the name of news. You can interview people who wrote books you published, or interview people who produced movies for a subsidiary. You can promote your ideals with a consistent message throughout your subsidiaries and enterprises. You can promote or demote points of view you agree or disagree with. You can use behavior placement in the sitcoms, movies and other programming arenas to produce a consistent message of your choosing.  As media empires become ever fewer, ever larger, and ever more powerful, this tactic becomes more and more potent.

serialization of a related chain of events and the memory hole

This technique works to reconcile incompatible truths by deconstructing all events to a serial chain, and discarding all past information unless not doing so proves particularly useful. This is what George Orwell referred to as the “memory hole”.

If you remember the past version of the truth, then often the current version of the truth is not compatible with that version of the truth; therefore there should be no memory of the past unless it is a reverse engineered version. Otherwise, incongruences are generated.  At least the news isn’t covering it. That’s the point.

You are supposed to forget the past and concentrate on what you are being told today. It’s all a serial chain of sound bites and propaganda intended and engineered to give desired current results. There are no causes and effects, only an unrelated serial chain of events.

Memory hole
From Wikipedia, the free encyclopedia
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cooking the headlines

Headline tickers offer endless opportunities for revisionist or deceptive news and fast, efficient propaganda programming. There are more people reading the headline tickers than are following the actual stories. For example, hundreds of people in an airport may be just following the headline ticker….people receiving a news stream on the internet may be only looking at headlines. Therefore, if you can cook the headlines you effectively get “propaganda leverage”. Furthermore, people remember the headlines without necessarily following the actual story.

technique #1. – deceptive headlines designed to convey a certain message, but based on an actual event

technique #2 – false headlines ie “WMD found in Iraq”. Over 70 percent of the US population came to believe that weapons of mass destruction were found in Iraq, and the reason is that headlines were running which repeatedly made that claim, although it was entirely untrue.

technique #3 – embedding propaganda as reasons in headlines, ie “stocks soared today because…(made up propaganda reason follows)”

technique #4 – overplay some headlines and underplay other headlines to decide on behalf of the viewer or reader what is important

repetition and trust

There are 300 million Americans in the United States and yet spanning the entire corporate media, the people invited on as regulars by the big six could fill a gymnasium. The point is that if “trusted” sources are developed and cultivated by the corporate media, people will come to believe what they say, regardless of what they say or how wrong they have been in the past.

Propagandists are held out by the corporate media to the public as “experts” who do not represent the centrist views of the majority of Americans, have been wrong about nearly everything they have ever said, and these people are never held to account. At the same time, people who have been correct or people who have views that represent mainstream America remain off the people’s radar, never or rarely invited as guests except maybe for a hostile interview.

In sum total this technique can be used to generate a heavy handed dose of artificial reality.

subliminal messages

Anything you say while wearing an American Flag lapel pin is patriotic.

The topic of subliminal messages could probably justify a post in itself. In short, at the subliminal level, advertisers and the media like to link things together. In general, they want to link positive things, things you want to be, things you see yourself as, things you support, things you desire or desire to be, to themselves, to the dope they are pushing, or to their advertisers. Music, lighting or sounds can be employed to create subliminal hypnotic effects. Behavior placement can be used for subliminal effects. If they are doing their job well, you will never even be aware it’s happening.

re framing the question

By re framing the question or subtly altering the question, or even by the possible answers offered to the question, a media enterprise can move the discussion to a different realm or even change the answer. This technique is often used for poll results to be used as propaganda. It can also be used to alter the subject of a debate.

engineered reality

Using this brute force technique, camera angles, staged events and engineered real time and post production effects can be added to a video feed to dramatically alter the viewers perception. With the correct camera angle, a small crowd can be made to seem large or vice versa.

If your media company would like to minimize or maximize a protest to suit your ideological agenda, it can be covered using a camera angle minimizing or maximizing the crowd, along with a suitable dialogue which confirms the selected camera angle and desired viewer take away. This can be followed up using other techniques such as cherry picked interviews with participants to deliver whatever message is desired.

Using a laugh track you can program the viewers in terms of what is perceived to be funny. Other audio effects can also be added. Real time audio and video production techniques can augment or add elements to a video feed that weren’t present in the un doctored feed.

investigative journalism (or lack thereof) as a weapon or a tool

Using the guise of investigative journalism, corporate media can either bag a victim or let a friend off the hook. This can be used on politicians, people in the public spotlight, or anyone whose views are to be suppressed or promoted.

Of all the controversy surrounding 911, one of the most mysterious aspects is that there were very unusual large option bets placed prior to the incident which paid hundreds of millions, if not billions to the account holders who placed those bets. By law, every account holder who places a trade on a US exchange is known and can be easily traced by any federal law enforcement or regulatory body. To date, almost ten years after the event, these profiteers were never identified and there was never any effort by the corporate media using investigative journalism to force the disclosure to the American people, when there easily could have been. This is a glaring example of a lack of investigative journalism being used as a tool and corporate media complicity in nefarious, treasonous deeds.

“People shouldn’t expect the mass media to do investigative stories. That job belongs to the ‘fringe’ media.” – Ted Koppel – (American broadcast journalist, best known as the anchor for Nightline) 2770 Google References

leading the viewer or reader

This is a powerful, simple technique which is used pervasively to introduce editorial content into news. This works by leading the viewer or reader in a subtle way to a pre defined conclusion, or to make the subject look awkward for disagreeing with propaganda pre established by the host.

From the newscaster to the interviewee:

Don’t you think that (thing to be agreed with follows).

Wouldn’t you agree with (high profile “expert” who has never been correct about anything and returns every week to spew propaganda) that (xyz propaganda point).

I know I (propaganda point), what about you?

Most Americans believe (propaganda point) what is your opinion?

Fewer and fewer people (propaganda point).

Everyone wants (propaganda point).

The best case is (propaganda point).

planting seeds of doubt

Character assassination via the question mark. This is a very powerful technique which can be used for character assassination while avoiding lawsuits. The way it is done is to pose outrageous and libelous character assassination as a question, and thus plant seeds of doubt in the mind of the viewer or reader. This is best illustrated by example:

Ron Paul: Terrorist?

Token Equal Time

The goal of this technique is to create an appearance of fairness. it consists of an article or video segment written or broadcast with entirely one point of view, then at the end a meager statement from the opposing view is mentioned, then immediately refuted. In this way the reader absorbs the intended point of view while at the same time believing the topic has had fair treatment.

“May Have” Technique

The words “may have” provide endless opportunities for programming a zombie audience.  This is a form of character assassination and similar to character assassination via the question mark. As a media exec, you will be planting and cultivating seeds of doubt.

“Iran may have committed a cyber-attack on the BBC”
“AP: Iran may be cleaning up nuclear traces at military site”
“BBC News – Iran ‘may boost nuclear programme’, diplomat warns”

Now contrast to these hypothetical headlines:
“Iran MAY NOT have committed a cyber-attack on the BBC”
“AP: Iran MAY NOT be cleaning up nuclear traces at military site”
“BBC News – Iran ‘MAY NOT boost nuclear programme’, diplomat warns”

The original double-talk “may have’s” convey the LIES (but with plausible deniability):

As a viewer or listener, you should be acutely aware of the use of the words “may have”  by the media propagandists.

Sex sells news

Pasty faced bimbos with silicone cleavage, bubbly personalities and enough botox to immobilize cattle… as fake as the half baked teleprompter propaganda they’re serving up to a nation of  300 million muppets.

It doesn’t really matter what they say, and no one really cares….because the men aren’t listening.  This is why programs which cater to a male audience like financial news channels are stacked with stacked bimbos who couldn’t tell a debenture from a derivative.

Why else would anyone listen to a casino operator pimping their casino day in and day out?  Men will go so far as to watch with the sound muted. It’s a cheap trick to gain viewers who otherwise would be disinterested in the endless, incessant propaganda and disdain for the truth pitch.

enough said.

In total, when these potent techniques are used synergistically, the entire fabric of a society can be guided, shaped and molded. Your only defenses are awareness and even better, turning it off.

Of course the people don’t want war. But after all, it’s the leaders of the country who determine the policy, and it’s always a simple matter to drag the people along whether it’s a democracy, a fascist dictatorship, or a parliament, or a communist dictatorship. Voice or no voice, the people can always be brought to the bidding of the leaders. That is easy. All you have to do is tell them they are being attacked, and denounce the pacifists for lack of patriotism, and exposing the country to greater danger.“– Herman Goering at the Nuremberg trials

“If you tell a lie big enough and keep repeating it, people will eventually come to believe it. The lie can be maintained only for such time as the state can shield the people from the political, economic and/or military consequences of the lie … The truth is the mortal enemy of the lie, and thus by extension, the truth is the greatest enemy of the state.”–Joseph Goebbels, minister of propaganda in Nazi Germany, 1933-1945

“See, in my line of work you got to keep repeating things over and over and over again for the truth to sink in, to kind of catapult the propaganda.” – George W. Bush 43rd US President

“The Media-Lobbying Complex”: Investigation Exposes Undisclosed Corporate Ties of Network Political Pundits
Democracy Now
A four-month investigation into the covert corporate influence on cable news found that since 2007 at least seventy-five registered lobbyists, public relations representatives and corporate officials have repeatedly appeared on MSNBC, Fox News, CNN, CNBC and Fox Business Network with no disclosure that they are paid by corporate interests. We speak to journalist Sebastian Jones, who carried out the investigation for The Nation magazine.
Address

Unplug the Signal: The Truth Will Not Be Televised
Nathan Janes
PUPAGANDA.com
The fuel for this vehicle of mass deception is a technique known as perception management where an array of psychological techniques are used to alter the truth, leading the viewer to a desired conclusion. Some call this spin or propaganda while others know it as lying.
Address

News propaganda
From Wikipedia, the free encyclopedia
A New York Times editorial (March 16, 2005) entitled “And now, the counterfeit news” affirms that at least 20 U.S. federal agencies, like the Department of Defense and the U.S. Census Bureau, produced and distributed hundreds of TV news reports since 2001 that were aired as if they were produced by the media. The same report says that this practice was also utilized by the Clinton Administration. Another report [2] details the use of this practice by the United States Department of Agriculture.
Address

Media “Distortions”
Address

Edit: Add Miscellaneous quotes about media and propaganda

Only the mob and the elite can be attracted by the momentum of totalitarianism itself. The masses have to be won by propaganda.” —Hannah Arendt, The Origins of Totalitarianism, 1951

Edit: Add George Orwell’s greatest hits

“The Party seeks power entirely for its own sake. We are not interested in the good of others; we are interested solely in power. Not wealth or luxury or long life or happiness: only power, pure power. What pure power means you will understand presently. We are different from all the oligarchies of the past, in that we know what we are doing. All the others, even those who resembled ourselves, were cowards and hypocrites. The German Nazis and the Russian Communists came very close to us in their methods, but they never had the courage to recognize their own motives. They pretended, perhaps they even believed, that they had seized power unwillingly and for a limited time, and that just round the corner there lay a paradise where human beings would be free and equal. We are not like that. We know that no one ever seizes power with the intention of relinquishing it. Power is not a means; it is an end. One does not establish a dictatorship in order to safeguard a revolution; one makes the revolution in order to establish the dictatorship. The object of persecution is persecution. The object of torture is torture. The object of power is power.” - George Orwell

“And I believe that totalitarianism, if not fought against, could triumph again.” – George Orwell

“All the war-propaganda, all the screaming and lies and hatred, comes invariably from people who are not fighting. “ – George Orwell

“Doublethink means the power of holding two contradictory beliefs in one’s mind simultaneously, and accepting both of them.” – George Orwell

To see what is in front of one’s nose needs a constant struggle.” – George Orwell

“During times of universal deceit, telling the truth becomes a revolutionary act.” - George Orwell

At any given moment there is an orthodoxy, a body of ideas of which it is assumed that all right-thinking people will accept without question. It is not exactly forbidden to say this, that or the other, but it is “not done” to say it… Anyone who challenges the prevailing orthodoxy finds himself silenced with surprising effectiveness. A genuinely unfashionable opinion is almost never given a fair hearing, either in the popular press or in the high-brow periodicals“. — George Orwell, 1945, Introduction to ‘Animal Farm.’

“Freedom is the right to tell people what they do not want to hear”- George Orwell

“If you want a vision of the future, imagine a boot stamping on a human face – forever.” – George Orwell

“Power is not a means, it is an end. One does not establish a dictatorship in order to safeguard a revolution; one makes the revolution in order to establish the dictatorship.- George Orwell

“Sometimes the first duty of intelligent men is the restatement of the obvious.” - George Orwell

“The very concept of objective truth is fading out of the world. Lies will pass into history.” - George Orwell

“Whoever is winning at the moment will always seem to be invincible.” - George Orwell

“The Central Intelligence Agency owns everyone of any  significance  in the major  media.”–William Colby, former CIA Director, quoted by Dave Mcgowan, Derailing Democracy

“There is quite an incredible spread of relationships.  You don’t need to manipulate Time magazine, for example, because there are [Central  Intelligence] Agency  people at the management level.”–William B. Bader, former CIA intelligence officer, briefing members of the Senate Intelligence Committee, The CIA and the Media, by Carl Bernstein

“The Agency’s relationship with [The New York] Times was by far its most valuable among newspapers, according to CIA officials.  [It was] general Times policy … to provide assistance to the CIA whenever possible.”–The CIA and the Media, by Carl Bernstein

“You could get a journalist cheaper than a good call girl, for a couple hundred dollars a month.”–CIA operative, discussing the availability and prices of journalists willing to peddle CIA propaganda and cover stories. Katherine the Great, by Deborah Davis

Edit: Add

Zero Point Of Systemic Collapse
By Chris Hedges
12 February, 2010
Address

Corporate Lobbyists and Public Relations Firms behind Cable News Outlets
by Sherwood Ross
Global Research
Since 2007, at least 75 registered lobbyists, public relations representatives and corporate officials have appeared on cable news broadcasts “with no disclosure of the corporate interests that paid them,” The Nation magazine (March 1) reveals. Many of these people are “paid by companies and trade groups to manage their public image and promote their financial and political interests,” writes the magazine’s Sebastian Jones, a freelance reporter after a four-month-long probe. “Many have been regulars on more than one of the cable networks, turning in dozens—and in some cases hundreds—of appearances,” Jones reports. For example, Tom Ridge, identified as the former governor of Pennsylvania, appeared on MSNBC’s Hardball With Chris Matthews urging the White House to “create nuclear power plants.” What viewers were not told, though, is that Ridge since 2005 has pocketed $530,659 in executive compensation for serving on the board of Exelon, the nation’s biggest nuclear power company, Jones writes.
Address

Fox News Exposed – Florida Supreme Court Approves Lying to Public
Address
NBC’s ‘cynical’ mind-control games
The network admits it uses “behavior placement” on popular shows to encourage healthy, eco-friendly habits — and sell ads.
April 9, 2010,
Address
Distrust In US Media Hits Record High, As CNBC (And Especially Mad Money) Viewership Drops To Multi-Year Low
by Tyler Durden
09/29/2010
In today’s “less than surprising data point” category, the clear winner is Gallup’s analysis of people’s ever increasing distrust in the mass media. From 46% in 1998, the percentage of people who indicate they have “not very much/none at all” trust in mass media has grown to a stunning 57% currently. This is an all time record, as the general public perception toward the MSM has flipped over the past decade. Is it becoming increasingly more difficult to lie to the average American?
Address : <http://www.zerohedge.com/article/distrust-us-media-hits-record-high-cnbc-and-especially-mad-money-viewership-drops-multi-year&gt;

Mainstream media losing its mojo
http://www.prisonplanet.com/mainstream-media-losing-its-mojo.html

Government accused of manipulating science news

Wednesday, September 29, 2010
By Emily Chung, CBC News
Kathryn O’Hara, president of the Canadian Science Writers’ Association, writes that ‘openness is being held ransom to media messages that serve the government’s political agenda.’Kathryn O’Hara, president of the Canadian Science Writers’ Association, writes that ‘openness is being held ransom to media messages that serve the government’s political agenda.’ (Courtesy of Canadian Science Writers’ Association) The federal government engages in “unacceptable political interference” in the communication of government science, says the head of a group that represents both government press officers and science journalists. “Openness is being held ransom to media messages that serve the government’s political agenda,” wrote Kathryn O’Hara, president of the Canadian Science Writers’ Association, in an opinion published online Wednesday in the international scientific journal Nature.
Address : <http://www.cbc.ca/canada/story/2010/09/29/federal-scientists-media-government.html#ixzz111GZOPU6>
Collapsing Story of the Bin Laden Kill: Our Pathological Liars, the Govt/Media/Military/Hollywood
[redacted] news
The truth behind the raid and the alleged assassination of Bin Laden is moving further away from the dramatic tale President Obama told the nation on Sunday night with each passing day. But that’s to be expected from a US military-industrial complex that has a habit of manufacturing fables to dupe the American public into accepting the delusion that is the “war on terror”. Take for example the gargantuan psychological warfare salvo that the US government launched against its own people in the immediate aftermath of the Jessica Lynch “rescue” In crafting the Jessica Lynch fable, “The Pentagon had been influenced by Hollywood producers of reality TV and action movies,” reported the Guardian, including Black Hawk Down director Jerry Bruckheimer, who visited the Pentagon personally on numerous occasions before the event to discuss how occupations overseas could be humanized for means of better mass consumption on behalf of the American public.
http://redactednews.blogspot.com/2011/05/collapsing-story-of-bin-laden-kill-our.html

Filed under: media monopoly, propaganda, deception, advertising, public relations, fraud,  media concentration, mss media, msm, corporate media, propaganda techniques examples

  1. Craig Harris
    January 9, 2010 at 3:55 pm

    If you know of a technique which I have omitted, please list it and I'll update the blog post.

  2. Anonymous
    January 9, 2010 at 4:10 pm

    I will be sending this post to everyone I know as soon as I'm done typing this comment.

  3. Anonymous
    January 9, 2010 at 4:17 pm

    Looks like Big Brother is here to stay.

  4. Anonymous
    January 9, 2010 at 4:32 pm

    I was already aware of many of these techniques but this was a very interesting post. There were some techniques being deployed against me that I wasn't aware of.

  5. Anonymous
    January 9, 2010 at 4:47 pm

    You missed one important aspect–All major media Mag/TV/Cable/News Papers are own by one religious group. Why is AOK for government to refuse China or Russia to buy out-American oil Companies but overlooks this group? News media always have an escape in fair balanced reporting–they hide the truth in the back pages,where most folks finished their 10 minute read :^/

  6. Anonymous
    January 9, 2010 at 4:53 pm

    Sorry here is the most important media trick/lies Quote regularily used. "The information(rock solid) was given by an anonymous(expert),who fears for his life,if exposed–blab….blab.

  7. Craig Harris
    January 9, 2010 at 4:57 pm

    Thanks I'm going to add using anonymous sources as a tool

  8. Anonymous
    January 9, 2010 at 6:01 pm

    This is a fun post to read, but in some parts it is too abstract for the general reader. You do give a few specific examples, but I would like to see a specific example for each technique. As you note, these techniques are already hidden, so give them full exposure with a real scenario.

  9. Anonymous
    January 9, 2010 at 6:07 pm

    Good list…. some background on the "artificial reality" technique…. All of mainstream TV shows are based in the "Mohawk Valley Formula" that was created back in the 30s as a "scientific method" to break strikes. Put simply, flood the airwaves with a particular version of reality, "Here we are all living in harmony, until THOSE PEOPLE (the strikers) showed up and started making trouble."Then put news stories that say that there are workers being forced to strike who want to work, have a "right to work" and so the factory is going to open to any of them….and there will be police on hand in case the strikers get violent……Then ship a bunch of thugs in from out of town to pose as strike breakers, another group of thugs to pose as violent strikers….have police on hand with reporters so when the thugs start fighting, the police are made out to be the good guys, the strikers aremade out to be monsters.Lo and behold, support for the strike dries up and thus, management wins withoug having to call in the National Guard to kill everyone and turn the whole community against Them.

  10. Anonymous
    January 9, 2010 at 6:18 pm

    …the distraction method is more diabolic than you state: deride icons [symbols] of individuality [celebrity: one who is celebrated] to instill a general sense of contempt in the "common population" for "ascending to greater heights" [I do not imply that celebrities are "greater" per se: it is the contempt for the idea of the sanctity and sovereignty of the self that is crucial soil for all legislation and policy that is destroys liberty/freedomHence: the unending deluge of misfit "reality" programs….

  11. tommus
    January 9, 2010 at 7:03 pm

    don't forget graphical musical backdrops to color the news reporting. one glaring example I remember from past FOX broadcasts during Iraq pre-invasion buildup was to introduce news stories with a graphic of Iraq's landmass in crosshairs along with militaristic drum and march type music. also reference political TV attack ads. gotta love the grainy black and white "mugshot" photos of a candidate along with menacing, creepy music.these images/audio cues are painfully obvious if you are looking for them, but to the electronically anesthetized TV viewer they are received subconsciously.

  12. Craig Harris
    January 9, 2010 at 7:12 pm

    regarding one post above, I could have made this much more specific. I could have hung the media executives by their own quotes. That would have been too easy. I would rather create awareness so that the people can understand what it feels like.To the comment on musical backdrops, thanks, excellent. I'm going to add that.

  13. Anonymous
    January 9, 2010 at 7:21 pm

    plane outright wag the dog VIDEO FAKERY like on 9/11

  14. Craig Harris
    January 9, 2010 at 7:24 pm

    I will add doctored photographs and video, I am aware of cases of that.

  15. Anonymous
    January 9, 2010 at 8:11 pm

    Great article!!!Keeping spreading info & awareness.Knowledge is Power. WE CAN WIN THE INFOWAR.

  16. Anonymous
    January 9, 2010 at 8:33 pm

    On "news" websites, often comments are disabled for any article which could potentially challenge the the orthodoxy. For example, a story which clearly undermines any of the myriad of "ism's", or one that repeats a worn out lie which all but the most brain dead reader would normally instantly dismiss.This technique is used everywhere, just search out "Global Warming" stories and discover how many such articles allow comments from readers.

  17. Anonymous
    January 9, 2010 at 8:41 pm

    This is a good start but I think it's only scratching the surface. I am not an expert but I suspect there are very advanced marketing and PR techniques being used by now. I am with you on teaching people how to spot it. If you know it's being used on you it doesn't work as well.

  18. Anonymous
    January 9, 2010 at 9:15 pm

    I have heard the term "the war for your mind" before and this post helps explain how it's waged

  19. James Dunet
    January 9, 2010 at 9:19 pm

    Control of text books/mainstream media/courts of law to construct and enforce a favorable read of history towards those who hold wealth and power today. (Think Jews who hide behind "white" power.)He who controls the present, controls the past. He who controls the past controls the future.–George Orwell?

  20. Anonymous
    January 9, 2010 at 9:45 pm

    This post could fill a textbook and still not cover it all. The field of subliminal advertising in itself is vast. So you need to throw in brand loyalty and subliminal advertising and creating hype and things in that realm

  21. Anonymous
    January 9, 2010 at 10:31 pm

    Sadly, you are right on target. Any educators with gonads out there should use this info at the junior & senior high school level to try to make younger people more aware of media mind-control techniques — that's if there are any students who can still read and pay attention for 15 minutes at a time.

  22. Davos
    January 9, 2010 at 10:58 pm

    Super read! I'd give anything for your blog to flip the black to the white (Switch to a black font on a white page). After 40 some years of reading this is tough on the eyes but your writing makes me suffer through the color selection.

  23. Anonymous
    January 10, 2010 at 12:07 am

    I do not watch corporate news. I rarely watch TV, in fact. I have found that everything fun, or interesting, or informative is on the web.I will cancel my satelite as soon as the two year contract is done. In the meanwhile, I have reduced the contract to the least expensive of their packaged products.BTW, did you notice that when cable first came into being, it's major advantage was fewer commericals? As time went on, the cable bills increased, the home shopping and oddball religious shows increased, and the commercial breaks increased. Now, it is common to watch 23 commercials in every one hour of programming. So, on top of being conditioned, and mind controlled, you are paying more, and watching more commericals. Thus, you pay three times, bc cable has replaced free reception.Now, after all these increased costs to viewers, there is another hidden cost:the electric to run one TV, plus a recording box is more than $60.00 per month to your electric bill. The reason is that the TV will upload for hours, on your dime. Unplug the bstard, if you want to cut your electric bill to a more manageable size. The cable company is leaching your electric.

  24. Anonymous
    January 10, 2010 at 12:36 am

    Very Good Post and as has been said this could be expanded greatly. The One thing you covered in general here but not specifically is the power of Perception and how it can Overwhelm Reality in almost every instance. Case in point is the Perception of Planes slamming into the WTC being ingrained into the American psyche. The Reality of Thermite still seems to be irrelivant to most!Thanks!

  25. Markov
    January 10, 2010 at 12:52 am

    Using cuts, angles and POV are important too. I'm thinking of the statue being dismantled in downtown Iraq versus the wide-angle shot of the same event which makes it obvious that it was staged.. Also, I remember seeing on Fox News, the day that Saddam was captured… there were Iraqis dancing in the streets waving these red flags.. I remember thinking, "that's weird, the Iraqi flag is red, white and green…" and started concentrating on the flags.. they were communists dancing in the streets. Every time a sickle and hammer started to come into view on one of the waving flags, the director would cut to a different camera. I asked my coworkers the next day if anyone noticed what flag the people dancing in the streets were waving. Out of eight, only one other person noticed.The movie, "The revolution will not be televised", a documentary about the US backed coup in South America that's on corporate blackout in the US shows the difference between two camera angles and how private media used one to tell lies about Chavez supporters firing on unarmed crowds when in fact they were exchanging fire w/ anti-Chavez snipers that were killing demonstrators. This movie also shows Chavez' government, after the counter-coup watching CNN in the Presidential palace while CNN does damage control for the coup leaders and makes it appear as if they are still in the palace. (Which is probably why it's unavailable in the states.)

  26. Anonymous
    January 10, 2010 at 1:21 am

    The thing which they call "news" is merely that which they choose to present on any given day.Whoever gets to define what "news" is, has the power to shape opinion and drive agendas.I suspect that anything really important or inflamatory is flushed down the memory hole.Someone once wrote "freedom of the press belongs to those who can afford one."

  27. Anonymous
    January 10, 2010 at 1:32 am

    Markov:The whole "liberation" of Iraq scene you described was prepared and filmed by a PR company – funded by the pentagon. There's a documentary floating around which exposes this, the name of which I forget.BTW, anytime you see atrocity stories that are blamed on so-called enemies, you can be sure its Bulls**t. This practice has been used forever.

  28. Anonymous
    January 10, 2010 at 2:22 am

    This was an eye opener. I guess I'm too trusting. After I read this I turned on the tv and now I'm back to say I could see a debate framing being used right off the bat. I'm going to print this out and check off techniques I can detect being used on me. That will be fun.

  29. Cameron
    January 10, 2010 at 4:13 am

    You have probably patially covered something called 'predictive programming'. We had a great example of it here in Australia recently in an advetisement for toy police cars that had the ability to disable the engine of the car it was chasing. The ad kept repeating "just like the real thing". This programmes our children to accept this as normal when those type of police cars or modifications to ordinary vehicles are introduced in the future.

  30. Anonymous
    January 10, 2010 at 8:56 am

    Another trick. Most people read only the first sentence or two of any story (and listen the same way). Therefore, place desired conclusion in first sentence, contradictory information in last.

  31. Anonymous
    January 10, 2010 at 12:05 pm

    I know of one personality, who, while here in South Florida as a local reporter on channel 7, committed a hit and run. He hit a brother of one of my employees, and he did this AFTER he endlessly reported the death of my friend's little girl, who was killed in a hit and run just weeks previously to his own. Talk about hypocrites! The reporter I speak of is Rick Sanchez of CNN. He hit a man, left the scene to get some coffee and sober up (never mind that it ruined any evidence that could have been used), and then returned to the scene approximately 20 minutes later. It's obvious he never spent the jail time he so tirelessly demanded for those who committed the same offense.The little girl that was killed, that he endlessly covered for ratings prior to his hit and run, was Nicole Rae Walker, killed by Kenneth Pierce. Judging from what he said to us while on television, he came off as a self righteous idiot. The man does not walk his talk. To hear him talk (sadly) about Nicole, and to hear him admonish others not to drink and drive, watching him and Sally Fitz practically camp out and badger the family of Nicole with any newsworthy items to boost channel 7 ratings, was repulsive. To know personally that he was involved in the accident that affected an employee of mine after all he said previously just turns the stomach. The public has an impression that he's squeaky clean.That summer was a tragic one. Out of 8 local hit and runs, Nicole was the first, and my employee's brother was the last, and Rick Sanchez was involved in that last one. And all through the rash of drunk drivers that summer, there was Rick Sanchez the Hypocrite, reporting on the evils of driving under the influence. How very informative of him.Now when one makes a comment on his blog about it, it gets deleted.http://www.eyewitnessanimations.com/articles.htm

  32. Craig Harris
    January 10, 2010 at 12:56 pm

    I will add misleading headlines thanks.

  33. Anonymous
    January 10, 2010 at 1:48 pm

    this is so good thank you

  34. Anonymous
    January 10, 2010 at 2:24 pm

    Ditto for the UK. You are a good citizen :)I wish this showed up on my google news home page.

  35. Anonymous
    January 10, 2010 at 2:34 pm

    Here are two videos that your readers might enjoy.Murdoch of Fox News Admits Manipulating the News for Agendahttp://www.youtube.com/watch?v=0K2pLo8JV5YBill Clinton and Larry King off air (open mic)http://eclipptv.com/viewVideo.php?video_id=7441

  36. Jimmy
    January 10, 2010 at 6:40 pm

    And don't forget subliminal messages…

  37. Craig Harris
    January 10, 2010 at 6:51 pm

    Thanks, added.

  38. Anonymous
    January 10, 2010 at 7:02 pm

    If you haven't, you should read Rothbard 'Anatomy of the State" so you understand better those manipulations.It all comes to manipulation of government or other organization (always related to some government) to support the belief that you need their products and their governance.Keep the other points of view alive.http://www.lewrockwell.com/rothbard/rothbard62.html

  39. Anonymous
    January 10, 2010 at 7:21 pm

    One could list hundreds of small techniques that are used to manipulate the message – including repeating of a half-truth, then defining it as the truth. What is somewhat surprising to me is the extent at which it is used – to sell us home repair products as a "public service" on health issues like H1N1 – the most recent set of bunk that disappeared from the airways as soon as CBS noted they were grouping symptoms and blaming it on H1N1 – demonstrating a question is often the answer! One would think that with tools like Snoops, and other methods of seeing through the bunk, a set of citizens like those who post here, could constantly question and debunk MSM to the point their credibility with the public would be similar to how most of us feel. I understand that they are like Chinese torture – with an never ending pound of the drum, drip by drip, but in my sixty-plus years I'm seeing young people get it. They know for sure the toy looks larger on the cereal box, but remain loyal to Coca Puffs.

  40. davidbaer
    January 11, 2010 at 6:36 am

    Affiliate Marketing is a performance based sales technique used by companies to expand their reach into the internet at low costs. This commission based program allows affiliate marketers to place ads on their websites or other advertising efforts such as email distribution in exchange for payment of a small commission when a sale results. online marketing

  41. Anonymous
    January 11, 2010 at 4:35 pm

    I like the memory hole idea. This explains why when I remember all these guys coming on the financial news channels and being wrong, wrong, and wrong again, the hosts still have these same people on regularly and call them "experts" and act like they have been right all along. How stupid do they expect me to be?Here is a video clip that proves if you have been following along, what is happening now makes no sense at all.Keynesian Economics vs. Austrian Economics http://eclipptv.comviewVideo.php?video_id=9393

  42. Anonymous
    January 11, 2010 at 5:08 pm

    found this on twitter nice job !!!

  43. Anonymous
    January 11, 2010 at 5:53 pm

    I know a little bit about this subject and I commend you for a most excellent overview. You have covered all the bases here.

  44. Anonymous
    January 11, 2010 at 6:01 pm

    wolf in sheep's clothingExample 1. The corporate media cultivate themyth of the liberal media to mask the actual bias of the corporate media, whichis axiomatically corporate.Example 2. NPR is liberal in its coverage of social issues that don't have an obvious economic impact (like trans-gendered children). On economic issues, they have a bias that favors their corporate sponsors and wealthy donors.The lyrics to the NPR theme (http://i.imgur.com/OVBH.png) are: "Feigning liberalism to promote corporatism."

  45. Anonymous
    January 11, 2010 at 6:07 pm

    Late Comment, but I just had to add.If all of these look/sound familiar, it's because they are. They're sometimes referred to as fallacious arguments. Almost every item above has it's roots in these logical fallacies. Here are two awesome references for learning about them in their "pure" form:http://www.don-lindsay-archive.org/skeptic/arguments.htmlhttp://en.wikipedia.org/wiki/List_of_fallacies It's amazing to me how often I see these techniques being used by players large and small. What used to be tricks used between two people arguing are now being used by huge interests with the power to pull them off correctly. Almost all advertising uses them. I find it interesting.Awesome post by the way, thanks for sharing it.

  46. Craig Harris
    January 11, 2010 at 6:14 pm

    I have tried to improve this post by incorporating feedback from readers. If you know something about this subject and have something to add or something I've overlooked, I welcome the email. Thanks.

  47. Anonymous
    January 11, 2010 at 8:13 pm

    The News is conflicted by nature, the reporters point-of-view always reflects his reporting. I noticed a "so what" attitude in 1967 in US NEWS & WORLD REPORT" in an article about seven American and one British oil companies looking for oil in the Mekong Delta. So what then, ah ha now. Rick Sanchez has sold his soul, another usful golem. By the by, I find your white on black to be mind altering in itself!

  48. Lori
    January 11, 2010 at 10:01 pm

    I love it. I feel like mailing this to everyone in America.You are blowing the lid off their whole operation

  49. Anonymous
    January 11, 2010 at 10:10 pm

    Everyone my office is debating this posting.You're winning by a landslide ;]

  50. Paul
    January 11, 2010 at 10:21 pm

    The mighty pen. It's all we have left. Thanks for using it.

  51. Anonymous
    January 11, 2010 at 11:37 pm

    Just to add; most of what we think of as "our" culture, is actually engineered through imagery.Metaphor is another weapon used against us, just watch the most recent Batman movie with your new eyes to see what I'm talking about. Once you get it, it's almost impossible to read or watch anything again without the propaganda appearing childishly obvious. We are "meme machines" only when we are ignorant of the manipulation that goes on, the internet, I hope, has changed all that forever.

  52. Markov
    January 12, 2010 at 1:58 am

    Re-framing the question. For certain ideologies (I'm going to pick on Friedman economics for simplicity, but it's hardly alone) there is only ever one correct answer to every problem. So, the propaganda strategy becomes to re-frame the question. Ex: An absolute free market proponent (a la Ayn Rand Institute) is asked how free markets/blanket deregulation can cope with the creation of monopolies.The debater takes the position that most monopolies (using as an example: power, water and insurance monopolies) are created with the permission of government and at government's whim, and therefore blanket deregulation would eliminate monopolies.Note that there's a grain of truth, but in general, since these limited market allowances by government are an exception to the normal regulatory practice, it's actually a form of deregulation creating the monopoly. But, it's highly effective spin.In this particular case, there's a logical fallacy involved deductive reasoning, or inferring the general case from the specific, but the propaganda technique is re-framing the question to your own straw man version of the question – that will lead to presentation of your intended answer.

  53. Craig Harris
    January 12, 2010 at 2:14 am

    I added re framing the question. Thank you. Thanks for all the comments.

  54. kiramatali shah
    January 12, 2010 at 4:59 am

    Affiliate Marketing is a performance based sales technique used by companies to expand their reach into the internet at low costs. This commission based program allows affiliate marketers to place ads on their websites or other advertising efforts such as email distribution in exchange for payment of a small commission when a sale results. http://www.onlineuniversalwork.com

  55. Kevin
    January 12, 2010 at 4:59 am

    Excellent article! I thought of a couple of other techniques:1) Dubbed in laughter, cheering and/or applause which has been used for decades for everything from cartoons, sitcoms, game shows and celebrity shows evidently with the intent of programming people when to laugh, applause, cheer etc. 2) The slow motion colorful moving backgrounds shown behind the anchors of the nightly news seem to add a mesmerizing, semi-hypnotic effect to the newscast.

  56. Anonymous
    January 12, 2010 at 5:26 am

    You should make bingo cards out of all of these advertising/propoganda techniques. Families and friends can gather around the comforting glow of the TV and play Manipulation Bingo. I bet it would be a great advertisement innoculation for children. I also recommend a quick listen to Jello Biafra – Depends on the Drug, which captures your sentiment quite nicely.

  57. Anonymous
    January 12, 2010 at 10:50 am

    Add an episode in a popular sitcom where the sympathetic character struggles with an issue… and then, at the end, "does the right thing".

  58. Craig Harris
    January 12, 2010 at 12:57 pm

    Thanks I have incorporated these latest suggestions.

  59. Anonymous
    January 12, 2010 at 3:21 pm

    This writeup reads like an indictment of the mainstream media using a blunt force instrument.The thing I like best is that everyone knows this is all true because you can tune in and see it all in real time. You have even cited good examples. When all laid out like this it makes you realize the depths of the plight of the American people.Great job, five stars. Power to the bloggers. It's all we have left.

  60. Anonymous
    January 12, 2010 at 7:03 pm

    I'm buying you a LARGE coffee to keep you writing. Thanks from an ordinary American.T

  61. Ed
    January 12, 2010 at 8:53 pm

    You are opening a verbal can of whoopass on the PTB and I'm taking names. I have you on a permanent link. Keep it up.Ed

  62. Anonymous
    January 13, 2010 at 12:36 am

    This list just keeps getting better by the day. It is like a blogger's 22nd anneversary edition of Manufacturing Consent by Herman/Chompsky. I highly recommend you try to syndicate this to alternet, indymedia, and any other fine alternative news organizations that tickle your fancy.

  63. Craig Harris
    January 13, 2010 at 1:59 am

    Thanks Anonymous.I would be interested in syndicating this, but I have no idea how to do that. If you have information how to do it, please send me an email. Thanks.

  64. Anonymous
    January 13, 2010 at 8:12 pm

    Alternet's Press Information contact is at dhazen@alternet.orgI bet he can help you figure out their process, I looked but there was nothing more overt.

  65. Craig Harris
    January 14, 2010 at 1:51 am

    Thanks for all the info and comments. This post has been so widely embraced I decided to start my own news feed. If you click the link in the upper right, it will take you to the news feed blog and then if you click follow at that blog you'll get the RSS feed. I started with a few articles on GM Corn.

  66. Anonymous
    January 14, 2010 at 6:44 pm

    I just visited the Daily Citizen. Wow you work fast. I put it on my RSS feed. Thanks.

  67. John
    January 14, 2010 at 8:06 pm

    How come there are no comments allowed at the Daily Citizen? I really like it but I'd like to throw in my two cents on the comments.

  68. Anonymous
    January 18, 2010 at 3:24 am

    make opinions you don't like …. illegal, and have them legislated as hate crimes. for example, take someone who is a sceptic and label them a 'holocaust denier'

  69. Anonymous
    January 18, 2010 at 6:13 pm

    it seems to me that the MSM is using Haiti to promote themselves. Just send money (yeah, right). I wonder how many cents on the dollar, if any, gets through their crony corporate charities to the people who actually need help.

  70. Kurt
    February 23, 2010 at 1:57 am

    Re: Gatekeepers
    You talk about gatekeepers as ones to recognize and ignore. In part I disagree. I’ve found that essentially everyone has at least one blind spot – owing to some form of personal interest. In some cases I know they haven’t the background, e.g. in science, to explore a truth that hinges on scientific theory. In other cases, like Amy Goodman, Noam Chomsky, and the late Howard Zinn they knew that if they attacked the central myth of the US terror state – 9/11 – they would lose their organizational support and their forum for criticism. Similarly, there is evidence that Alex Jones, working for Zionists, pulls some punches in that direction. Mike Ruppert wrote his Rubicon book talking about the 19 hijackers even though there are many absurdities with that narrative, because he was interested in the politics of the 9/11 events, of which I’ve not seen the equal.

    So, knowing their blindnesses I still find many who are called gatekeepers useful as good analysts, particularly Chomsky. I just go elsewhere to illuminate their blind spots.

    • March 18, 2012 at 1:46 am

      “…gatekeepers as ones to recognize and ignore. In part I disagree”
      And I agree! It is very important to recognize their blind spot (but is it right to call it a blind spot for they are NOT blind to it; they see the ‘orange’ all right but insist it is ‘an apple’.

      So what I am saying is I do not agree with the notion that ‘they haven’t the background’/they do not know and you seem to agree with your example about Goodman, Chomsky, Zinn and 9./11 (“they would lose their organizational support and their forum for criticism”, so the ‘ommissions’/spin are INTENTIONAL) Remember the best gatekeepers are the ones that tell the most truth and lie about the least things; the greatest ones — gatekeepers, that is — are so successful because they are selling a SINGLE lie wrapped up in a mountain of truths. So figure out this one lie/blindspot and ignore that….I hope I am making sense.

  71. Kim
    March 1, 2010 at 4:38 pm

    This guide is a real public service. I hope people read it. Thanks.

  72. T
    March 4, 2010 at 4:27 pm

    This has changed since the first time I looked at it and it’s even better now. I’ve seen a few of these on line but this is very comprehensive. Excellent. The problem is the people who need to read it most will probably never see it because they probably aren’t on line.

  73. Dylan
    April 17, 2010 at 10:49 am

    I hope this discussion is still active; it is great! Although I had previously been aware of SOME of them, the ways we can be manipulated appears to be nearly limitless. I have questions on specific events that occurred subsequent to your article.

    Distraction: I have, for many years, felt extremely uncomfortable and vaguely mislead whenever the media goes into an hysterical, round-the-clock news blitz about an event that may be newsworthy in a social sense, I guess, but is 72 hours of continuous news coverage really necessary upon the death of a an entertainer or ANY human being, really? I am speaking, most recently about the death in July of Michael Jackson. There were, doubtless, interesting (to those of us who like a good mystery) educational (at least to specialists who deal with addiction) and recovering addicts/alcoholics-who saw his death as a cautionary tale) and tragic aspects to his life and death that were newsworthy to a few, for a few minutes. But….72-84 hours of uninterrupted news coverage, on every network…without a hint of any other current news interrupting this never-ending wake. I have nothing against Michael Jackson (at least nothing that was ever proven). But What in the hell was REALLY going on in the world while ALL of us, in EVERY nation around the globe heard the same bits of information repeated over and over again? As we sat hypnotized by the television coverage of the death of a person with a terminal disease (active addiction)…and as every aspect of his life and death was exploited unmercifully; I wondered then, and I still wonder what “they” were doing while we looked the other way? What happened in the world during that week in July? I have no doubt that it was not insignificant, whatever it was. Do you have any opinions on what that event may have been?

    There are other, smaller examples of this activation of our obsession with celebrity and how we can lose our capacity for straight thinking when ANYthing happens in their lives..i.e.: Tiger Woods. What in the heck were they trying to cover up with all of that nonsense? Just askin!

    The other question I have also pertains to the news media’s intersection with the entertainment industry.You mentioned subliminal messages. Since the time of the Beatles and Led Zeppelin, at least, there have been stories (which seem pretty real to me) of hidden messages in popular recording music. The back-masking of Stairway to Heaven was easily heard but was still somewhat distorted, when I tried to play the real vinyl record album backwards on my record player in 1982. I heard some stuff that convinced me that what was being said was true, although the actual words were pretty distorted upon playback. I heard little or nothing of this technique of implanting subliminal messages (usually Satanic) into popular recordings until very recently. I refer to Jay-Z, the rapper, most prominently, because there are so many accusations of this being used again. The difference in the clarity of the messages when played backwards as compared to the “old-school” devil worship messages from the 70’s and 80’s is astounding. The back-mask of a song off of Jayz’s Grey album says “666 Murder Murder Jesus” more clearly than what the lyrics say when played forwards. AND the hip-hop/rappers at the top are scary with what they say, wear and signal to their fans outright! The subliminal stuff is REALLY creepy.
    Just wanting to get your point of view on back-masking and other types of subliminal messages; Thank you!

  74. Mark Veil
    September 29, 2010 at 11:36 pm

    The piece is interesting and contains most of the main tecniques. However, the state does much more to make propaganda sink in. They put huge dollars into infiltration of many organizations. They prop up groups and causes that could never stand and so pull down those who could. Also if a person has views the state does not care for, the person will be covertly tortured and murdered. That does tend to limit free associaton and expression. The state is a dictatorship of trillionnaires posing as a democracy. Yes. The big lie. . . .

  75. Mark Veil
    September 29, 2010 at 11:40 pm

    The piece is interesting and contains most of the main techniques. However, the state does much more to make propaganda sink in. They put huge dollars into infiltration of many organizations. They prop up groups and causes that could never stand and so pull down those that could. Also if a person has views the state does not care for, the person will be covertly tortured and murdered. That does tend to limit free associaton and expression. Yes. It is called by the state –covert harrassment. Murder–harrassment. Sure. No reason to get sticky about details. The state is a dictatorship of trillionnaires posing as a democracy. Yes. The big lie. . . .

  76. karl
    January 27, 2011 at 1:36 pm

    this has some relevance in Politics. i will apply them big time to other techniques that has kept me successful in human relations and political adventures.thanks pal.

    • January 27, 2011 at 4:36 pm

      I think it’s hugely relevant in politics. These techniques allow the media moguls to effectively choose both the candidates and the winners as the people’s views are molded and shaped accordingly.

  77. MrSmith
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  84. May 20, 2011 at 8:50 pm

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  85. Lisa
    May 21, 2011 at 8:03 pm

    This is extremely useful information. I’m using elements of it in a course i’m teaching in concert with reading 1984. Bravo.

    • Stan
      May 21, 2011 at 8:26 pm

      Funny you say that. I am using this material as class discussion in a graduate course I’m teaching this fall courtesy of the author.

  86. GG
    May 21, 2011 at 8:05 pm

    These media bastards think we’re stupid. I just cancelled my cable LOL.

  87. Wil
    May 21, 2011 at 8:13 pm

    GG :
    These media bastards think we’re stupid. I just cancelled my cable LOL.

    Yeah I agree. I just started using the internet more and I’m loving the blogs. I can’t believe how narrowly focused the information they were giving me was. Now i can see it much more clearly.

  88. May 21, 2011 at 8:16 pm

    Illa Turley :

    Hey! This post could not be written any better! Reading this post reminds me of my good old room mate! He always kept talking about this. I will forward this page to him. Fairly certain he will have a good read. Thanks for sharing!

    Thanks for spreading the word. The whole point of this post was to develop awareness, thus rendering the techniques ineffective.

  89. AmandaP
    May 21, 2011 at 8:41 pm

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  90. May 23, 2011 at 6:08 pm

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  101. Joe Palooka
    March 17, 2012 at 8:31 am

    Overall good coverage. I would quibble with the first section – not so much on content as in the Wikipedia reference. Since the objective is to communicate all of this important data to a wide audience you have to take into account vocabulary i.e., words that people likely do not have definitions for. You either have to define them or eliminate them in favor of a simpler, more commonly understood, word. Example – the word Schema is technical language likely to be understood by a Philosophy major but not the general reading public. As well in the fashion of the “Social Sciences”, or as Robert Heinlein called them “Fuzzy Studies” high falutin’ verbiage is used to express a simple concept.

    Simpler would be to call it a, Frame of reference – “the collection of things people know or assume in interpreting the world around them. It is what is also called their world view.” So, in the attempt to alter the viewer, or reader’s, perceptions of an issue it is set up in a limited frame of reference which has a built in bias aimed at influencing the viewer or reader in their interpretation of the facts. It is set so as to exclude anything outside of the controlled limits of debate.

    • March 17, 2012 at 7:48 pm

      Good comment, I’ll keep this in mind thanks.

  102. Joe Palooka
    March 17, 2012 at 8:39 am

    Another thought – a couple of good references for those who want to dig deeper into how they are being manipulated:

    Why Americans Will Believe Almost Anything A long read but a good one.

    Deforming Consent (From Covert Action Quarterly.)

  103. March 17, 2012 at 11:39 am

    wow i hadnt realized the list had gotten so long but then i guess thats why the college text books got so big on the subject…keep up the good work…once some one mentioned subliminals i knew yall had covered all the bases i;ve studied about this stuff too…now what ya need to do if ya really what to get this message out is turn it into what i like to refer to as seasame street type info- graphic so its picture info on what…like a fifth grade level then it will attract and hold attention for a moment, but like you said at least plant the seed….great example of this idea was done by the health ranger over at natural news….titled nutrition alert. good luck and keep writing

  104. March 17, 2012 at 1:52 pm

    Under “cooking the headlines” i would include a technique that is very common — sorry my language skills are too weak to describe it properly — I am talking about use of the word “may” e.g.:
    “Iran may have committed cyber-attack on BBC”
    “AP: Iran may be cleaning up nuclear traces at military site”
    “BBC News – Iran ‘may boost nuclear programme’, diplomat warns”

    Now realize they are functionally equavalent to (and closer to the truth):
    “Iran MAY NOT have committed cyber-attack on BBC”
    “AP: Iran MAY NOT be cleaning up nuclear traces at military site”
    “BBC News – Iran ‘MAY NOT boost nuclear programme’, diplomat warns”

    where as the original double-talk ones convey the LIES (but with plausible deniability):
    “Iran have committed cyber-attack on BBC”
    “AP: Iran cleaning up nuclear traces at military site”
    “BBC News – Iran ‘boosting nuclear programme’, diplomat warns”

    • March 17, 2012 at 7:45 pm

      Very good, thank you. I think I’ll add this as the “mother may have” technique.

  105. March 17, 2012 at 2:01 pm

    Thanks a million for a wonderful post!!! Here is a collection of quotes I put together about the media by the media that should remove any illusions about MSM:
    Quotes about the Media
    (and thanks for adding to it! :))

  106. March 17, 2012 at 2:09 pm

    Gerald Celente on Corporate Media:

  107. george Archers
    March 17, 2012 at 2:18 pm

    Ever watched Fox News–even their introduction–Fair and balanced—–Surething!
    What is missing from the listings–Blondies(Bimbos) with short skirts and long legs and botoxed lips
    Most men overlook the dumb reporting and watch it for sexual gradifaction.
    AP and reuters are both syndicats. Both very Kosher. If a media has a contract with them—they better not include adverse reporting-like 911 attacks–no arabs did it.
    We all know that Washington Post is a CIA operation—but so is AP–owned by Washington Post. USA media make or break kingships–Tow the Zionist line—you stay elected

    • March 17, 2012 at 7:46 pm

      Thank you. Very true. Good addition. I think I’ll call it sex sells news.

    • March 18, 2012 at 1:27 pm

      funny how we can review such a long list and forget/not see the totally obvious…yes i watch lots of different news medias, its a suntzu thing (know the enemy)and yes over the decades i,ve noticed how when women were breaking into news casting they wore dreary grey suits, to look as business like or serious as the men; then seems like over night the women started showing up in outfits that most of us wouldn’t wear to a nite club, much less a.m.business/news show… here’s a personal example too, back before computers when i was doing graphics for ads, i could gaurentee which art proof the healthy male business owner would choose by the way i shadowed the background…not the words or drawings but the subliminal…picture in the clouds so to speak of colored in pencil shading in background…worried me about the men, but made my job easier lol…

  108. March 17, 2012 at 4:24 pm

    Reblogged this on diaryofanoccupier.

  109. March 17, 2012 at 8:12 pm

    I think it’s a mistake to assume a left/right bias in the news. The behind-the-scenes Powers That Be are non-ideological — they seek “power for power’s sake” to paraphrase Orwell. So the news often inflames both the left and the right — and that’s how they want it.

    So the idea that >>The group of “experts” will collectively come to the “correct” conclusions for you so you don’t have to think<< is true only when a major Power Move is imminent, like an attack on another nation or a colossal bailout using taxpayer money. Most of the time, they want us squabbling with each other so we don't see the bigger picture.

    Most of these 'techniques' listed are 1930-1950's style propaganda, which still is effective, but they've gotten subtler. For instance, "repetition" is certainly key, but how about "lack of repetition?" For instance CBS news does a segment of "the strange case of building 7." The broadcasters themselves profess shock at this "amazing story," which certainly deserves some follow-up. But there is no follow-up, so people assume that the experts have looked into it and everything is resolved. People may even be annoyed when the subject comes up in conversation: "Oh come on, they talked about that months ago and nothing ever came of it."

    So, I think this is a great piece on propaganda, but it doesn't give enough credit to today's propagandists, who are exploring ever-more subtle ways to deceive.

    • March 18, 2012 at 12:29 am

      I agree with you about the red herring of left right bias in the media.

      The bias of the media is the same as the bias of the person who runs the corporation. This is why for example Rupert Murdoch was quoted as saying “For better or for worse, our company (The News Corporation Ltd.) is a reflection of my thinking, my character, my values.” In his case…communist values. All you have to do is to look up a few biographies of the upper level management, and then you know the kind of dope they’re pushing.

      Please also see my post titled “The Left vs Right smokescreen”.

  110. March 17, 2012 at 9:05 pm

    A citizen’s guide. The apostrophe matters. You can’t say “a citizens”. Without the apostrophe, it’s just a plural.

  111. March 17, 2012 at 11:52 pm

    Subtle Blackout Tactic:

    (Only Ron Paul heading doesn’t contain any Ron Paul stories)

    Deceptive Graph tactic:

    http://tinyurl.com/DeceptiveGraph

  112. March 18, 2012 at 1:23 am

    Some times media men do speak the truth like:

    “News is what someone, somewhere is trying to suppress, the rest is just advertising” –- Lord Northcliffe, British Press Baron

    “There is no such thing at this date of the world’s history, in America, as an independent press. You know it and I know it. There is not one of you who dares to write your honest opinions and if you did, you know beforehand that it would never appear in print. I am paid weekly for keeping my honest opinions out of the paper I am connected with. Others of you are paid similar salaries for similar things and any of you who would be so foolish as to write honest opinions would be out on the streets looking for another job. If I allowed my honest opinions to appear in one issue of my paper, before twenty-four hours my occupation would be gone. The business of a journalist is to destroy truth; to lie outright; to pervert; to vilify; to fawn at the feet of mammon and to sell his country and his race for his daily bread. You know it and I know it and what folly is this toasting an independent press? We are the tools and vassals for rich men behind the scenes. We are the jumping jacks, they pull the strings and we dance. Our talents, our possibilities and our lives are all the property of other men.

    We are intellectual prostitutes.” — John Swinton, the former Chief of Staff of the New York Times, called by his peers, “The Dean of his profession,” when asked in 1953 to give a toast before the NY Press Club

    “People tend to forget that my presence runs counter to their best interests. And it always does. That is one last thing to remember. Writers are always selling somebody out.” — Joan Didion, National Public Radio

    More at http://12160.info/profiles/blogs/quotes-about-the-media
    (BTW: Thanks for adding to my collection of quotes about the media!)
    :

  113. March 18, 2012 at 1:25 am

    Media men on media:
    “There is no such thing at this date of the world’s history, in America, as an independent press. You know it and I know it. There is not one of you who dares to write your honest opinions and if you did, you know beforehand that it would never appear in print. I am paid weekly for keeping my honest opinions out of the paper I am connected with. Others of you are paid similar salaries for similar things and any of you who would be so foolish as to write honest opinions would be out on the streets looking for another job. If I allowed my honest opinions to appear in one issue of my paper, before twenty-four hours my occupation would be gone. The business of a journalist is to destroy truth; to lie outright; to pervert; to vilify; to fawn at the feet of mammon and to sell his country and his race for his daily bread. You know it and I know it and what folly is this toasting an independent press? We are the tools and vassals for rich men behind the scenes. We are the jumping jacks, they pull the strings and we dance. Our talents, our possibilities and our lives are all the property of other men.

    We are intellectual prostitutes.” — John Swinton, the former Chief of Staff of the New York Times, called by his peers, “The Dean of his profession,” when asked in 1953 to give a toast before the NY Press Club

    “News is what someone, somewhere is trying to suppress, the rest is just advertising” –- Lord Northcliffe, British Press Baron

    “People tend to forget that my presence runs counter to their best interests. And it always does. That is one last thing to remember. Writers are always selling somebody out.” — Joan Didion, National Public Radio

    More at:

    http://tinyurl.com/onmedia

  114. March 18, 2012 at 3:12 am

    “telling the truth”
    Here I am thinking about times when they tell the truth when they know no one will be watching/listening, say releasing important news (that they want to to ignore) when Super Bowl is on. Usually most bad news items are put out on friday nights….

  115. March 19, 2012 at 9:44 am

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  116. Maureen Bocardo
    March 19, 2012 at 8:27 pm

    “Sometimes the first duty of intelligent men is the restatement of the obvious.” – George Orwell

    Excellent. The only thing missing is the ENGLISH ONLY screams to prevent people from getting their information from outside the US.

    Having lived and studied abroad, I encouraged my son to do the same when he was in college. After about 2 weeks in Spain (my son has been bilingual all his life), my son wrote to me about having discovered how biased ALL AMERICAN news media is.

    I already had discovered that for myself when I was living in Peru, Spain and Mexico. I also worked for Spanish International News at one time. But, it was one thing to tell my son about the real world and another to allow him to experience and witness it first hand. He, then, understood why SIN often wins the international news award for unbiased reporting.

  117. .
    March 20, 2012 at 6:40 pm

    So perhaps this guy is not so far off as most people would like/wish to believe… It seems people have a hard time believing the truth and an easy time believing the lies….

    http://www.wellaware1.com/

  118. BrBa
    March 23, 2012 at 9:18 am

    My 7 year old commented on something Oprah said, I got annoyed that he even knew who she was, and more abruptly than was meant at the time, told him that Oprah’s a lying snake-oil salesclerk. The reaction around the table was nothing short of pure astonishment, as if I had told the kid that father christmas isn’t real. After the initial awkwardness, I felt good, and proceeded to explain to him about the media and the way it all works together for the good of the few who control the many. Calling BS out loud is a cleansing experience. Start in your houses, call BS whenever you see it, play spot the BS games with your kids. It really is terrific fun.

  119. SO
    May 6, 2012 at 4:10 am

    The only thing I don’t agree with is the “bimbos” comment in the sex sells section. Of course sex sells, but that doesn’t mean the women newscasters are stupid. That indicates the male newscasters are smart, and that’s not a given, either. Why can’t a woman be pretty without being called a stupid bimbo who’s full of silicone? *sigh*

  120. June 18, 2012 at 8:47 am

    Rather long, but on-topic and excellent, may I recommend the following videotaped New York Public Library symposia. An excellent Propaganda Primer:

    Propaganda Part I:
    What Orwell Did and Didn’t Know

    Propaganda Part II:
    Deceiving Images: The Science of Manipulation

    Part III: Solutions:
    The Future Political Landscape

    From the introduction:
    Each session will explore the past, present, and future of deceptive political speech, and assess what can be done to bring more realism and honesty into the conduct of America’s public affairs.

    • June 18, 2012 at 12:17 pm

      ah, mephistophelis

      thanks for the comment.

  121. July 13, 2012 at 1:53 pm

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  122. July 14, 2012 at 6:15 am

    This was a really nice post.

  123. July 16, 2012 at 7:51 pm

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  124. October 17, 2012 at 8:10 pm

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  127. January 30, 2013 at 12:57 am

    What’s up, I check your blog regularly. Your humoristic style is awesome, keep it up!

  128. hgh
    April 10, 2013 at 3:46 am

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  129. April 11, 2013 at 2:16 pm

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  130. April 27, 2013 at 6:51 am

    I do not drop a bunch of responses, however after reading through a ton of remarks on this page a citizens guide to understanding corporate media propaganda
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